Hughes Enterprises

Benefits of Custom Packaging for Cosmetics

When it comes to packaging products, standard size boxes don’t always cut it. For the cosmetics industry, bottles, cans and tubes of atypical shapes are often what distinguishes one brand from another. Here at Hughes, we understand that your unique products need specialized packaging, which is why we offer custom options. Check out the 4 reasons why you should choose custom packaging today!

1. Decrease Costs
Shipping your cosmetics in standard size boxes can add greatly to your shipping costs. No longer does “one size box fit all.” By using standard size boxes, your company could be losing money both on excess material as well on void fill materials that are used to keep your product safe. Fashion leader Chanel, came to Hughes facing the problem of expensive shipping costs due to high costs from using void shipping materials. By providing Chanel with an alternative, lower cost solution, they were able to maintain shipping volumes but at a reduced cost. You too, can save money by switching to custom packaging.

2. Go Green
With a recent trend in cosmetics to “go green,” we understand that you want your packaging to also be environmentally-friendly. Custom packaging takes into account the size of the products you are shipping. In turn, boxes are designed specifically for your products and no excess material will be used. Also, Hughes offers eco friendly packaging, an alternative way to protect your products and go green at the same time.

3. Product Safety
Perfume bottles, nail polishes and many other cosmetics products are all very fragile. Similarly, many of these products come in atypical shapes, meaning that standard boxes won’t be the perfect fit. By using custom packaging, the shape, size and weight of your product is taken into account. This means that the packaging and the protective materials can both be customized to your product for maximum product safety. You can be certain that your product will make it to its final destination in the same condition as it was shipped. Leaving a positive first impression with your customers.

4. Build your Brand
Hughes understands the importance of branding in the cosmetics industry. While special formulas and labels help build your brand on shelves, product packaging can also help boost brand awareness. Packaging can be customized by more than just the size and shape, special labels and colors can be used to distinguish your brand from another. The European Journal of Scientific Research published a study on the impact of product packaging on consumer’s buying behavior in which they detail the importance of using colors and images on packaging to draw attention to your product (in a good way of course!). Custom packaging is a great way to increase brand awareness from manufacturing to point of sale.

Custom Packaging with Hughes
At Hughes, we have over 60 years of experience in packaging solutions, including those specific for the cosmetics industry. We understand that in a fast-paced, trend-based industry, packaging needs are constantly changing and standard boxes do not always make the cut. Looking to learn more about how Hughes custom packaging solutions can help your company? Contact a Hughes Representative today to find out more.

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