The importance of streamlined, high-quality packaging should not be underestimated. Not only can it be a way for customers to correctly identify your brand, but if it’s done well, it can help keep your business running efficiently. Of course, for this to happen, you need the right packaging machinery and equipment. Having suitable packaging equipment…
February 2022 Hughes is proud to receive the 2021 Pregis Preserve Award. This award affirms our commitment to sustainability and the planet. Specifically, it celebrates our role in protecting the forests of the world. In 2021, Hughes Enterprises helped save 4,735 trees by using 100% recycled paper packaging — eliminating the need to harvest more…
For businesses in the e-commerce industry, unboxing is a direct and personal way to engage with your audience. You have the opportunity to connect with customers in their own environment with an experience that is tailored to their needs. Don’t let this marketing opportunity pass you by. Unboxing is the perfect time to reinforce your brand…
Every organization wants the products they ship to arrive on time, free of damage, and in a condition that satisfies customers. There are many ways to achieve these goals and one of the big decisions you may be considering is if it’s better to buy directly from the manufacturer or a packaging distributor. Of course,…
When it comes to packaging, perception is everything. The same product presented two different ways could actually have much different expected retail prices. In the customer’s mind, the materials used to bundle their e-commerce purchases are often direct representations of the items inside. It’s important to align your products and packaging to reflect the brand you want to be. If you’re an e-commerce company looking to elevate your market position, revisiting your packaging is…
What portion of your costs are tied up in shipping? In recent years, companies have faced countless new regulations, costs and challenges when it comes to shipping and returns. Fortunately, Hughes Enterprises understands the evolving challenges of shipping and has the tools to help you make the right decisions. Our goal is to help you minimize your…
How your packages arrive on doorsteps could have a much larger financial impact than you realize. A broken item is no longer just a broken item. It can break the trust between your brand and your customer. When online shoppers receive a package, their initial reaction is typically a feeling of excitement. After days spent tracking their order and anticipating the delivery…
When it comes to packaging for the e-commerce industry, it’s all about creating a great customer experience. For logistics managers, better unboxing means less risk for damage and returns; for marketers, it can lead to better brand perception and lifetime customer value. No matter where you fit into the end-of-line process, you can’t afford to…
A quality bagging machine automates the packaging process, conversely reducing the number of employees needed for the task. This boosts productivity and greatly minimizes labor costs. A suitable machine also improves the quality of packaged goods by eliminating human errors. But with the vast array of bagging machines on the market, how do you identify…
Reverse logistics is a term that captures the life cycle of a product after it gets to the end user. This could deal with how the customer uses or disposes of the product as well as its packaging. The biggest consideration for companies—when it comes to reverse logistics—is returns. If you don’t already have a…
