It’s no secret that beauty and fashion trends change rapidly from one season to the next. But as styles and color schemes come and go, certain features of a brand need to remain steady. Customers want brands that have innovation and style, but when they’re ordering online, they’re drawn to and need brands who deliver their products safely and reliably. It’s clear that cosmetic packaging plays an important (and constant) role in an industry of ever-changing trends.
Consumers care about a fast, reliable delivery that keeps their products safe in transit- arriving unscathed. Yet at the same time, they also desire functional packaging that comes with an aesthetically pleasing unboxing experience. In fact, some studies have found that one-third of a consumer’s purchasing choices focus on packaging.
What’s a business to do?
It can be a ‘tall order’ for any brand to incorporate every element that customers demand, but it’s not impossible. Here are three main constants to consider for your cosmetics packaging and shipping operations.
When it comes to the environment, many buyers are hypersensitive to eliminating waste and prefer to purchase from brands who offer sustainable products. And that includes the sustainable packaging. Consumer demand lies at the heart of many advances in sustainable practices across all sectors; they’re carefully reading labels and looking for transparent brands with a commitment to the environment.
For companies investigating sustainable practices, this means finding resourceful innovations in everything from recycled packaging materials to efficient distribution center processes.
Size really does matter. For primary packaging, customers are turning to single-serve sizes that make it easier to carry for commuting and traveling. They want convenience but they also need value and feel they’re making an eco-friendly choice. Therefore, the size and amount of secondary packaging can also make an impact.
Secondary packaging refers to any extra packaging inside the box that protects the product during shipping. This includes boxes, tape, packaging labels and void material such as packing paper, bio loose fill, bubble-wrap or air bags.
Brands can decrease waste, save money on DIM weight shipping charges, and show their commitment to the environment at the same time by using the appropriate sized packaging and correct amount of void fill.
Cosmetics packaging is designed in a way that contains, preserves and protects the product from the warehouse to the customer’s doorstep. The interior packaging should be easy enough to open, yet strong enough to keep the product safe during shipping. Exterior packaging must be sturdy enough to be packaged and shipped, yet offer an appealing unboxing experience that stands out from the competition.
While this may sound like a challenging balance for businesses to achieve, it’s simply a matter of strategically refining your packaging solutions.
Whether you’re in the cosmetics industry or automotive industry, at Hughes our goal is to help businesses streamline processes and boost ROI. Want to learn more about how our custom packaging solutions can help your company?
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