As consumers are shopping more and more online, it is important for businesses to deliver a consistent user experience by offering an efficient packaging and shipping operation for fast, on-time product deliveries. Retailers used to be able to gain their advantages through their brick-and-mortar and face-to-face customer experiences. Now, in an age of digitization, most businesses’ sources of advantage have shifted to the convenience of being able to process orders at any time of the day or night. And deliver.
Peak Demand: Delivering a Seamless Cross-Channel Experience
Today’s connected consumers are not defined by separate commerce channels; therefore, it is imperative for traditional retailers to integrate across many channels. Omni-channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick-and-mortar store.
It’s no surprise that the peak season for deliveries falls around December 22, thanks to historical data from previous seasons. But these predictable seasonal peaks only forecast so much. With the slew of promotional offerings to various e-commerce marketing strategies, retailers and distributors need to be prepared for peaks in their operation to happen at any time of the year.
Evolution of Retail
The rise of ecommerce, explosion of omni-channel and more frequent promotions continues to accelerate the evolution of retail. In fact, the National Retail Federation (NRF) expects online retail sales to jump about 10 percent this year as consumers shift toward e-commerce, which creates higher demand for shipping services.
Prepare your distribution center for peaks to occur any time of the year by ensuring that your customer’s orders are processed, packaged and shipped efficiently with these tips:
Hughes Enterprises Packaging Systems Solutions services packaging equipment in the Philadelphia region, New Jersey and Delaware. If you would like to learn more about the shipping and packaging equipment we provide for our customers, contact your contact a Hughes Sales Representative today.
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