How your packages arrive on doorsteps could have a much larger financial impact than you realize. A broken item is no longer just a broken item. It can break the trust between your brand and your customer.
When online shoppers receive a package, their initial reaction is typically a feeling of excitement. After days spent tracking their order and anticipating the delivery date, the letdown of a broken or damaged item can lead to an emotional, negative response. These consumers are often less likely to purchase from the company again and may end up taking their business elsewhere.
Instead of one lost purchase, brands lose the value of all future purchases as well. And because customer retention is far less expensive than acquisition, damage can take a major hit to a company’s bottom line.
Talk to the experienced consultants at Hughes Enterprises for help selecting reliable e-commerce solutions. We act as a packaging partner, developing unique strategies to minimize product damage and maximize lifetime value. Call our office at (267) 409-6100 or contact us online to get started today.