When you are selling a product, its packaging must be given the top priority to protect the product during transit, conserve your product for long periods of time during storage and keep an airtight seal on the product to prevent corrosion. Your packaging is also is the first thing that customers will see, so including unique construction can help to communicate your brand’s personality. Fortunately, by selecting the proper packing and steering clear of the following packaging pitfalls, damage can easily be prevented.
Packaging Pitfall Number 1: Following the Philosophy of “One-Size Fits All”
Now, with the new DIM weight shipping rates
, a proper fit for your product is crucial. Anything too large is not only economically wasteful, but also environmentally
wasteful, too. Proper package fit leaves a better impression with shoppers, saves retailers money on shipping costs, and reduces the possibility of damaged products. The Hughes packaging experts can help you decide what sizes are best for your products to avoid damages from vibration, moisture and abrasion. We distribute all types of custom corrugated boxes
and packaging from high-end multicolor point of sale displays to brown boxes.
Packaging Pitfall Number 2: Selecting Industrial Packaging Based on Price Alone
Of course, price is often a factor to consider, but it shouldn’t be the only factor. Dismissing quality can compromise the safety of your product; if damaged, it may end up costing you more to replace or repair than it would to protect it from the beginning of the shipping process. Despite the fact that businesses can’t control what happens to their packaging after it leaves the facility, there are things you can do to reduce the risk of damaged packaging. Adequate product protection
is important and can be achieved through strong and sturdy packaging materials such as air bag protection, bubble wrap, instapak, loose fill, and PAPERplus paper dunnage.
Packaging Pitfall Number 3: Forgetting About Customization
Studies show that first impressions really are crucial, and undoing the harm caused by a bad first impression can be difficult or even impossible. For businesses, there isn’t any room to ignore the power of a first impression. Consumers choose products for a variety of reasons – brand loyalty, price, and, in some cases, great package design that lures them in. Give your customers an “out-of-box” experience by adding some color and designs to your packaging labels and thermal transfer ribbons
which will bring out your brand’s voice. Just by adding a pop of color to your packaging, you can add life to your product
. Create your own unique product packaging that will make you stand out from the rest of the industry, meeting the high aesthetic demands of consumers.
Working very closely with each of our customers, Hughes strives to find the right solution for your packaging needs. Trust our packaging experts to help your decide on the best design for your product’s packaging. Providing top of the line service for over 50 years, Hughes consistently earns high marks from our customers for meeting and exceeding their expectations every day. For assistance with your shipping and packaging operation needs, contact a Hughes Sales Representative