According to water.org, water insecurities impact 1 in 9 people worldwide. Yes, you read that correctly. More than 10 percent of the world’s population is living without consistent access to clean water.
So, you might be asking yourself, what does that have to do with e-commerce packaging?
To help make a difference, Pregis, a leading manufacturer of innovative packaging and protective products, has teamed up with Uzima Water Filters to help bring clean water to the world.
When Pregis customers purchase the water-blue Inspyre HC packaging, a portion of the proceeds go toward purchasing Uzima Water Filters for communities impacted by the African water crisis. And there are a few reasons why:
According to data from water.org, 844 million people are living without access to safe water. Uzima Water Filters remove 99.99 percent of the parasites and bacteria that cause waterborne illnesses, helping to dramatically improve the lives of those living in vulnerable communities. More time spent gathering water means less time for education, employment and medical care. Something we so often take for granted – like access to clean water – can completely transform someone’s life.
A Pregis employee traveled to Africa years ago to help with hands-on efforts to help fight water insecurity. After sharing about their experience working alongside Uzima, many other members of the Pregis team were eager to join the cause. When Pregis leadership caught on to the positive impact this philanthropy was having on the company, the partnership with Uzima quickly became a company-wide initiative.
The development of the Inspyre hybrid-cushioning packaging came soon after, launching in March 2018. While a full range of customizable color options are available, proceeds from the original, water-blue color help to support Uzima.
So far, Inspyre sales, along with contributions from Pregis employees and company matching, have helped to bring clean drinking water to hundreds of thousands of people in African communities.
Cause marketing has truly transformed the e-commerce industry in recent years. Customers are often more willing to support a brand if they know their dollars are going toward improving the lives of others.
Imagine, a customer opens a package and sees a note congratulating them on their purchase, letting them know the blue bubble wrap inside has helped provide clean drinking water to communities in need. This instant emotional connection is a great way to build not only repeat customers but also awareness for important charities.
Interested in starting your own cause-marketing campaign? Contact Hughes Enterprises today to request a quote for Inspyre HC or to create a custom protective packaging solution.
As a leading distributor of Pregis packaging materials, you can count on the experienced team at Hughes Enterprises to help create a protective packaging solution that expresses your brand’s passion for giving back.
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