“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin
It’s no secret that customers don’t like to buy products from a company who delivers broken products. Damaged goods can put strain on business/customer relationships and as a result, brand loyalty can be compromised. Shipment damage is a very frustrating and seemingly unavoidable cost of doing business. But whether the damage happens in transit or during packaging, businesses can take steps to prevent this type of product damage and the bad impressions that come along with it. Thankfully shipping damage can be prevented by securing products safely with shrink wrap equipment.
Prevent Shipping Damage to Protect Your Brand’s Reputation
Business know the importance of their brand’s reputation. Those with strong positive reputations are perceived as providing more value and attract more customers. It’s as simple as that. Anything that is potentially damaging to their reputation makes them vulnerable.
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”—Abraham Lincoln
The good news is that businesses can reduce a lot of damage simply by incorporating shrink wrapping. Your customers and your bottom line will appreciate it!
Reduce Shipping Damage with Shrink Wrap Equipment
Organizations can cut shipping damage by at least 50% by ensuring that their products are safely secured during the shipment process. At Hughes, we are an authorized dealer of Conflex shrink wrap equipment. Our experts will take care of everything from installation and service of the equipment as well as employee training for proper use.
Conflex Shrink Wrap Equipment
Shrink wrap machines are designed to package products or packages within a film that is subsequently heat shrunk around the product or package to create a very tight seal with the package. Organizations need to consider the type of shrink package that is desired around their product when selecting the proper shrink wrap equipment for their distribution center.
The shrink wrap process starts with your product being wrapped in a protective film. The protective film is the first of two important steps that will ensure the safety and integrity of your product. In the next step, your products are heat shrunk in a tunnel, creating a secure seal around the perimeter of the product.
Hughes understands the need to keep your consumer goods protected from the elements with an airtight seal. Choose from a variety of Conflex shrink wrap equipment to protect your goods in transit and rest assured that customer satisfaction will be protected as well. In an earlier post, we detailed out the differences between the types of commercial shrink wrap packaging equipment:
- Side sealers
- L-sealers
- Shrink tunnels
- Horizontal form fill
- Seal machines
Shrink Wrap Equipment at Hughes
Not sure which shrink wrap equipment is right for your distribution center needs? Let our packaging experts help you decide which machine is the best fit for you.