Many businesses today, including the cosmetics and beauty industry, have a lot of pressure to reduce their environmental impacts and reduce their carbon footprints. Because sustainability standards continue to increase, most companies are seeing the benefits of using sustainable packaging materials. From the product formula production to the shipping boxes required and protective filler materials, eco-friendly considerations are an important part of cosmetics packaging designs. Green brands now need to put their focus on distribution as they widen appeal of offering more and more sustainable products.
According to Wikipedia, beauty is the quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when looking at it. The physical properties of packaging and shipping materials can have as much to do with the success of a cosmetics brand as the formulation and marketing. Packaging makes the first (and lasting impression) on consumers and in the beauty business, first impressions are key.
“Beauty is in the eye of the beholder.”
Sustainable commercial packaging solutions provides a positive marketing selling point to customers, and saves businesses money and energy. According to Premium Beauty News, “the most successful green brands are those who have expanded distribution into mainstream channels. Such brands have managed to break ‘the green glass ceiling’ and outperform the market.” Customized packaging can help build and boost brand awareness in the cosmetics industry.
Cosmetic companies have become more aware of sustainable packaging and recognize that packaging should reflect design, reuse, and recovery rather than just the traditional reduce and recycle approach. The product needs to arrive safely and save the company money at the same time. Fashion leader Chanel, came to Hughes facing the problem of expensive shipping costs due to high costs from using void shipping materials. By providing Chanel with an alternative, lower cost solution, they were able to maintain shipping volumes but at a reduced cost. You too, can save money by switching to custom packaging.
At Hughes, we find beauty in the sustainability and safety of shipping products. We offer eco-friendly packaging, an alternative way to protect your products and go green at the same time. With over 60 years of experience in packaging solutions, including those specific for the cosmetics industry, we understand that in a fast-paced, trend-based industry, packaging needs are constantly changing and standard boxes do not always make the cut. We work with players large and small who have one thing in common between them: they expect nothing but the highest quality products and services and they receive them with 100% satisfaction from Hughes Enterprises.
Get pricing information and strategic guidance from the experienced team at Hughes Enterprises.