There are many ways in which a brand can add value. From higher quality parts incorporated into their design, to innovations in technology, and so forth. One of the key areas—and what we think is also one of the easiest yet most effective areas—is in the packaging. With the right packaging, a product can actually…
How a product is packed is just as important as what elements are used to make up the actual packaging materials. Every piece of the packaging matters, from the primary packaging components (the packaging that is touching the product), to the void fill (the material make-up of the packaging used to insulate the product during…
Sustainability is no longer an added luxury–it is a necessity for packaging right now and for the foreseeable future. Companies of all sizes are stepping up committing to greener practices, and consumers are doing the same. When it comes to buying packaging products, it can be a challenge to know what to purchase. There are…
The single-use packaging market is exploding. Customers’ conflicting demands for single-use packaging and sustainability create a unique challenge for product developers and packaging engineers. While people – and corporations – are generally concerned about the incredibly high volume of plastic waste in landfills and oceans, people still seek convenience and low costs. Plastic is the…
As consumers have become more aware of the proliferation of plastic pollution in our landfills and oceans, product developers and researchers have been hard at work to develop plastic alternatives. Not only do these alternatives create longevity for the business but they also create positive outcomes for the environment. Unfortunately, when plastic ends up in…
The scene of a cardboard box being delivered and perched on a porch is quickly changing – more packages are being delivered, but they are not coming in the traditional cardboard boxes. Many companies have decided to trade in the cardboard boxes for envelope mailers. Bubble and padded mailers have become popular ways to ship products…
Starting a new business causes enough headaches and packaging doesn’t have to be one of them. Whether for e-commerce or for integrating a “ship-from-store” model, there are endless decisions to be made, items to be purchased, and papers to be signed. Here are five packaging considerations for your new business. Should you automate? It is…
A topic that continues to make headlines is packaging that supports eco-friendly, planet-saving, sustainable initiatives. Fortune 500 companies are teaming up to prove exponential change is the key to saving our planet. But there’s a lot of jargon that goes unexplained in these conversations. This is the Hughes guide to understanding the key terms that…
It’s that time of the year again where temperatures drop and online orders skyrocket. This year more than ever, online shoppers have access to daily deals and the convenience of shopping at home, so foot traffic at mass in-store sales (like Black Friday) is predicted to significantly decrease. Shoppers no longer need to wait around…
The US Department of Agriculture estimates that we waste approximately 30-40% of our food supply. Much of the food that goes to waste could have fed the growing population of hungry people and people in poverty. When we look at the bigger picture, we’re wasting more than just food. Food that goes to waste also…
