For businesses, it can seem like the list of expenses is endless. From salaries to supplies, there’s no shortage of things you need. How do you decide what’s necessary and what’s not? Simple. Ask yourself the question, “Does this expense help me save in the long run and boost efficiencies?” If the answer is no,…
What makes a product stand out on the shelves? What causes consumers to stop for a second look, pick up your product and consider purchasing it? When shoppers first walk into a store, their first point of interaction with your product is it’s packaging design and distinguishing formula of displayability (ability to dirsplay). It doesn’t…
Using traditional brown boxes for shipping purposes causes businesses to miss out on a perfect marketing opportunity. Consumers often develop an emotional attachment to specific brands. Utilizing every opportunity to address this bond can ensure returning customers. Happy customers spread the news to friends and family, growing a business’s consumer pool. Product packaging experts are…
Packaging is an important part of building brand awareness, and the idea has been around for a while. Michigan State University became the first university to offer a degree in Packaging Engineering in 1952, and since then the field has grown tremendously. It’s no doubt that some people judge a product by its packaging and…
