There are many ways in which a brand can add value. From higher quality parts incorporated into their design, to innovations in technology, and so forth. One of the key areas—and what we think is also one of the easiest yet most effective areas—is in the packaging. With the right packaging, a product can actually…
The speed at which new technologies are adapted and enhanced is growing at exponential rates. This is absolutely the case with vision machines and technology. Distribution centers are integrating this type of smart technology causing a spark in the machine vision equipment market. In fact, the global market for this type of equipment is expected…
We no longer live in a world where product packaging is an afterthought. Over the last decade in particular, product manufacturers have been pressured to put more thought into the overall packaging process. Whether it is the aesthetics and the marketing of the product or managing package weight and void-fill solutions for shipping (or anything in…
Consumer studies show that a whopping 92 percent of consumers will buy something again if returns are easy. Your customers want to know that they can easily return the item if there is an issue. To help customers, many companies offer free shipping on returns and include the required packaging materials to make the return….
Most e-commerce companies are entering the busiest time of the year (and most profitable). E-commerce vendors are shipping mass quantities of packages and fulfilling endless online orders this time of the year. From commercialized sales like Cyber Monday to other holiday purchases, consumers are increasing their spending right now. Be on the lookout for newcomers…
The US Department of Agriculture estimates that we waste approximately 30-40% of our food supply. Much of the food that goes to waste could have fed the growing population of hungry people and people in poverty. When we look at the bigger picture, we’re wasting more than just food. Food that goes to waste also…
In today’s world we are forced to sort through conflicting information when it comes to just about any subject. A simple Google search can bring up the contradictory information for many of the most important topics. There are several reoccurring themes right now that dominate the global packaging conversation. Even in this realm, there is…
The rapid pace of technological advancements has been hugely impactful for the packaging industry over the past few decades. Packaging is an industry that is often misperceived as a static industry, with little changes over time. This could not be further from reality – packaging, in fact, survives on innovation and change. In the year…
While we have been saying “Don’t judge a book by it’s cover” for decades, consumers have never been more persuaded by product packaging. In fact, a 2018 study showed that over 70% of customers admit that they make purchasing decisions based on product packaging. Consumers are impacted by every component of the packaging, including the…
The daily needs of a manufacturing plant are rapidly evolving. From moving materials into production, to getting them palletized and out the door, having the right systems in place is key. When it comes to palletizing, there are many options available to create the most optimized pallet. Selecting the right one is often the challenge….
