The internet has given consumers a place to share their opinions about their favorite (and least favorite) products for others to use when making decisions about purchases. There was once a time when customers had to rely on their closest friends and family, or the brands themselves, but this is no longer the case. Now,…
We no longer live in a world where product packaging is an afterthought. Over the last decade in particular, product manufacturers have been pressured to put more thought into the overall packaging process. Whether it is the aesthetics and the marketing of the product or managing package weight and void-fill solutions for shipping (or anything in…
The scene of a cardboard box being delivered and perched on a porch is quickly changing – more packages are being delivered, but they are not coming in the traditional cardboard boxes. Many companies have decided to trade in the cardboard boxes for envelope mailers. Bubble and padded mailers have become popular ways to ship products…
Consumers today pay close attention to the state of the packaging used to protect their products in transit. UPS and FedEx deliver over 14 million packages per day, a number that only continues to increase. Where primary packaging was previously the focus for consumers, today the first physical interaction a consumer has with your business…
It’s that time of the year again where temperatures drop and online orders skyrocket. This year more than ever, online shoppers have access to daily deals and the convenience of shopping at home, so foot traffic at mass in-store sales (like Black Friday) is predicted to significantly decrease. Shoppers no longer need to wait around…
Consumer studies show that a whopping 92 percent of consumers will buy something again if returns are easy. Your customers want to know that they can easily return the item if there is an issue. To help customers, many companies offer free shipping on returns and include the required packaging materials to make the return….
Whether you’re packaging products for the shelf or for e-commerce distribution, there’s always an opportunity to save money by using bagging for your packaging. In packaging, “bagging” includes all types of fillable bags that can be automatically filled and sealed through semi-automatic and automatic bagging technology. Bagging systems have emerged as the most efficient packaging…
The US Department of Agriculture estimates that we waste approximately 30-40% of our food supply. Much of the food that goes to waste could have fed the growing population of hungry people and people in poverty. When we look at the bigger picture, we’re wasting more than just food. Food that goes to waste also…
In today’s world we are forced to sort through conflicting information when it comes to just about any subject. A simple Google search can bring up the contradictory information for many of the most important topics. There are several reoccurring themes right now that dominate the global packaging conversation. Even in this realm, there is…
While we have been saying “Don’t judge a book by it’s cover” for decades, consumers have never been more persuaded by product packaging. In fact, a 2018 study showed that over 70% of customers admit that they make purchasing decisions based on product packaging. Consumers are impacted by every component of the packaging, including the…
