Part of running a successful business is knowing when to step back and make some changes. While any successful product or design can work well for a long time, at some point, updates will need to be made to keep it modern. Whether your brand is ready for a refresh or you need to redesign your packaging to comply with changing FDA label standards, here are a few ways to recognize that it may be time.
1. Sales are Slowing
Of course, there are many potential reasons sales may be down, but a problem with packaging could be one of them. If you haven’t changed your packaging design in years, it may not be as exciting as it once was. Simply revamping the packaging design, color or fonts may be enough to attract customer’s interest and bring sales back up.
2. Product has Changed
If you update anything with your brand or product, the packaging will need to be updated as well. This is especially true if the shape or size of your product no longer fits in the old packaging. You want to let customers know about your “new and improved” product and how the change will make their lives that much better.
3. Technologies have Advanced
Technologies in every industry are constantly evolving, the packaging manufacturing business is no different. Even if a packaging redesign isn’t necessary at this time, you may be able to take advantage of new packaging technology and equipment to reduce overall production costs.
4. Production Costs are Growing
Speaking of production costs, anytime you can streamline packaging processes, you’ll be able to boost delivery speed, increase customer satisfaction and decrease overall costs. Work with an expert at Hughes to help you find ways to reduce packaging costs through simple design changes.
5. Audience has Expanded
Naturally, businesses will need to grow their customer base. When a new target audience has been identified, packaging must be adjusted to appeal to them.
Now that you know how to recognize when it’s time to make a change, let’s take a look at a few simple ways the redesign can help you boost brand awareness.
Redesign Your Packaging to Boost Brand Awareness
You have one chance to make a good first impression, so if you can squeeze a bit of extra branding in the package design, why not? Boost brand awareness with your unboxing experience to make sure your brand gets the attention it deserves. Here’s how:
1. Custom Corrugated Shipping Boxes
Few things are more exciting than when that much-anticipated package arrives on your customer’s doorstep. With custom corrugated shipping boxes, you can give your package a high-end look that’s unmistakable. Hughes can make that happen; we offer specialty die-cut boxes, display boxes, custom boxes for cosmetics, wine and much more.
2. Eco-Friendly Protective Packaging
Redesigning your packaging isn’t just about what’s on the outside; what’s on the inside matters too. Although you may not consider protective packaging brandable, it actually is. Since today’s customers are more eco-conscious than ever before, using “green” protective packaging in your shipping shows that you’re a company who is working hard to reduce your carbon footprint.
Hughes also offers 100% recycled polystyrene packaging – FLO-PAK and SUPER 8 – and BIO 8 cornstarch loose fill and PAPERplus paper dunnage which is made from 100% natural, recycled Kraft paper that can be used over and over.
3. Custom Shipping Tape
Shipping tape doesn’t have to be limited to brown or clear; redesign your packaging with the simple addition of custom shipping tape complete with your brand’s colors, messaging or logo to enhance advertising opportunities. Custom print gum tape or pressure sensitive tape has a professional and attractive look that makes your product stand out and promotes brand recognition.
Need More Help to Redesign Your Packaging?
The packaging consultants and engineers at Hughes pride ourselves on meeting (and exceeding) your expectations; discover how we can help you redesign your packaging to boost brand awareness! Call us at 1-267-409-6100 today.